BLOG
For the 2nd Time, Octillion Appears on the Inc. 5000, Octillion Ranks No. 2 As Fastest Growing Private Media Companies in the US and No. 68 Overall
Los Angeles, August 16, 2022 – Inc. magazine today revealed that Octillion is No. 2 Fastest Growing Media Companies and No. 68 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.
Pareto and Octobot May Lead To World War III?
In today's social media fueled, pandemic laden reality, we have some new actors you should be aware of. DiCaprio, Pareto, Multiterra and Octobot are not TikTok actors fueling some new dance or cooking craze nor are they the new stars of some brilliant screenplay. Pareto and Octobot are the latest in fraud schemes plaguing the CTV/OTT marketplace.
Will Netflix Go the Way of Blockbuster?
Netflix the once dominant leader in CTV is quickly losing share. A quick history lesson here may help to explain why.
Netflix innovated in the movie rentals business by disinter-mediating Blockbuster years ago by mailing CDs to users. They moved to a digital model and quickly took the ownership position when companies like Fox, NBC, Paramount, Disney and others had either nascent or non-existent streaming businesses by taking the libraries of these programmers and studios to market.
TV Takes a Back Seat to AdTech and CTV at 2022 Upfronts
The 2022 Upfronts felt more like the IAB Newfronts than Upfronts in many ways, with most networks talking about impressions, algorithms and the shift to streaming. From Peacock and Paramount+ to announcements of an ad-supported Disney+ and rumors of what Netflix might do, the buzz was more about the current future of TV than the past TV landscape we once knew. Regardless, the future is bright for TV.
Streaming to counter the slowdown
“Octillion has become a dominant platform in the home furnishing industry. It’s not an ad inventory reseller, but a business with direct relationships to the myriad digital and streaming content publishers and platforms along with direct access to their ad inventory.” said Clint Engel
local and mid-market qsr, retail and auto BRANDS CREATE NEW REVENUE STREAMS AND LIFETIME VALUE
Photo credit Getty Images/metamorworks
Those who capitalize on ways to drive more value from their customers and prospects both for their own business and for their categories’ survival using Pseudonymised data will prevail in our opinion.
US SMART DEVICE OWNERSHIP AND USE scales
Credit https://www.e-spincorp.com/connected-home-make-future-realistic/
