SSP LITE
USE OUR REAL-TIME FORECASTER WITH ACCESS TO MORE THAN 120M MONTHLY ACTIVE STREAMING HOMES TO ESTIMATE AND PLAN YOUR MEDIA SCHEDULE AT A NATIONAL OR HYPER LOCAL LEVEL.
LEVERAGE THE FULL POWER OF FATE’S FRAUD, ATTRIBUTION, FREQUENCY, ETHICS AND TRANSPARENCY AND SUPPLY PATH SOLUTIONS, BUT VIA DIRECT PUBLISHER INTEGRATIONS. OCTILLION HELPS YOU LEVEL THE PLAYING FIELD AND SEAMLESSLY INTEGRATE DIRECT.
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ETHICS
There are many middlemen in the supply chain today that add unnecessary added costs to media. Where appropriate, publishers and buyers alike can now leverage the power of the open internet and directly integrate with Octillion.
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TRANSPARENCY
Price transparency is pivotal to the success of any buyer or seller. By cutting out middlemen, you have more transparency into actual media costs versus taxes levied by intermediaries whom may not be required in the supply chain providing deeper supply chain optimization.
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FRAUD PROTECTION
Buying on a direct IO does not ensure you avoid fraud. By doing an integration via ad-server or VAST, Octillion’ s pre-bid fraud technology is still utilized for your protection.
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ATTRIBUTION
Buying direct IO makes it more dicult to measure business outcomes with incrementality or objectively. All integrations still provide for cross-screen measurement, optimization and attribution.
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OBJECTIVITY
We only represent the buy side. So you can be confident this path will be evaluated by the same ethics standards as all other data and supply connections.
