US SMART DEVICE OWNERSHIP AND USE scales

April 9, 2022

In Hub Entertainment Research’s recent 2022, fourth annual “Connected Home” study, smart TV ownership surpasses three quarters of US homes or 76%.

The other notable change is that while more homes now own smart TV’s, they are also connecting them to the internet and streaming at record numbers. In 2022, more than four in five (86%) smart TV homes regularly streamed shows through a smart TV’s built-in capability. That’s a significant increase over 2020 (75%).

This report evidences the fact that US HH’s are not only embracing smart TV’s but they are also doing more streaming audio than ever before as their homes have become their offices and more entertainment is required. The report shows that 52% of all homes own a smart speaker (Amazon Echo, Google Nest, etc.) and 48% own at least one smart home device like a smart thermostat, smart doorbell, smart lightbulb, etc.), further showing how COVID is moving US homes into the connected future. This change will forever impact entertainment and shopping behaviors.

“Growth in smart TV viewing over the past few years has been supercharged not just by more smart TVs, but greatly increased use of smart TV apps for streaming,” said David Tice, senior consultant to Hub and co-author of the study. “It has been a long road to get a large majority of smart TV owners to use those sets for streaming. This is a theme for smart tech overall: it’s not just getting devices into homes, but how can stakeholders get consumers to use the full capabilities of smart devices?”

Hub’s “Connected Home 2022” report was based on a survey conducted among 5,204 US consumers. Interviews were conducted in February 2022 and cover consumer ownership of many types of media-related technologies. 

For more information on how your team can take advantage of this shift in TV and Audio streaming, get in touch with our team.