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Will Netflix Go the Way of Blockbuster?
Netflix the once dominant leader in CTV is quickly losing share. A quick history lesson here may help to explain why.
Netflix innovated in the movie rentals business by disinter-mediating Blockbuster years ago by mailing CDs to users. They moved to a digital model and quickly took the ownership position when companies like Fox, NBC, Paramount, Disney and others had either nascent or non-existent streaming businesses by taking the libraries of these programmers and studios to market.
Streaming to counter the slowdown
“Octillion has become a dominant platform in the home furnishing industry. It’s not an ad inventory reseller, but a business with direct relationships to the myriad digital and streaming content publishers and platforms along with direct access to their ad inventory.” said Clint Engel